Technology is the use of scientific knowledge

Technology is the use of scientific knowledge to develop and produce goods and services useful to man. Technologists use the discoveries of science to produce tools, machines, and methods for industry, communications, transportations, medicine, warfare, and other human activities. In turn, this greatly affects jobs available for the unemployed as well as the job duties or job description intended for them.A nation’s level of technology depends on the extent to which current scientific knowledge is put to practical use. The United States is considered a technologically advanced nation; its major industries used advanced production techniques such as automation, its health institutions used advanced treatments such as laser-beam surgery, and use of up-to-date scientific knowledge is made in most other everyday activities (Clarke, 2001).A nation in which most production is carried on by handicraft methods, and communications and transportation are equally old-fashioned, is consid ered technologically backward, or underdeveloped. Just as some countries are more technologically advanced than others, so are some industries. The electronics and aerosphere industries, for example, are generally technologically advanced wherever they are established. Because of the great investment in money, plants and equipment, and skilled personnel required to operate them, these industries are found only in those countries that have a generally high level of technology. Agriculture, on the other hand, is a technologically backward industry in most parts of the world.In line with this jobs are also progressing while man power is not that important as it was long ago, before all the advancements have been discovered. Before companies hire as many employees but not the same as of the present because some rely on robots or high technology computers or devices needed for a company’s survival and success. Some companies hire people but the sad truth is that sometimes their bo ss are the computers or other devices when in fact, human beings are smarter than any other equipments.Reference:Clarke, A.C. (2004). Profiles of the Future: an Inquiry into the Limits of the Possible, revised edition (Holt, Rinehart & Winston).

Online Presence

Now that we have determined that moving into the online community is viable for us as a company, it is now time to continue the planning. We have discussed previously the strategic marketing tactics we will use and the way that we will use social media to ensure that we are ready to move forward. We will continue our planning and focus on the way that we will provide payment options for our customers. This will Include what tools they will use and how It will keep their information safe.We will also plan for ways to use search engines and how to gain optimization of their use. It will be vital to ensure that our name shows up in the result pages of the search engines. We will create a plan to reach the diverse culture that we live in, making our website accessible in a diverse consumer base. We will finish up by discussing our customer relationship management software that we will use on our website. Once these are finalized and decided on, we will be ready to move forward In the des ign phase of our website.This proposal will discuss and answer all of those questions and prepare us for design. AY . Customer Payments We are creating a website that will allow our customers to be able to accomplish al of the needed functions of obtaining a storage unit or REV parking without having to come on property. By doing this, we will need a payment option for our customers to be able to make payments for deposits or to make monthly payments. Our website Is designed to help our customers have the option of online payments to save them time and effort.Of course we will need an option for payment for our customers to use to order to be fully functional. We have looked at all of the options and have decided that the use if Papal would be the best option for us. We looked at having a shopping cart set up on the website to make payments. The majority of online stores work with a shopping cart and is very effective for their website that sells a larger variety products and servic es. The shopping cart allows the customers to store in their shopping cart those items they have want and to continue shopping for other things.Due to the limited number of items that we will be receiving payments for, an online shopping cart would not be necessary for us to achieve our goals. In making this choice on which payment options to use, we looked closely at ease f use for our customers and keeping their information safe and secure. Papal was chosen because of these considerations and ease of use for our customers. Papal will do all that we need it to do and is easy to use, free to set up, free for our customers. These features of Papal made it an ideal solution.Palsy's name and reputation was also a big consideration. A large amount of our customers have already used Papal, or at least will recognize the name. Having this knowledge of Papal will aide in helping them feel safe to use our online payment system. It will ink to our website and allow our customers to make paym ents without having to go to a different website to do this. The customers will click on that link, allow them to make the monthly payments or the one time deposit to hold their units.The Papal program also allows for the creation of invoices to allow for ease of use for our customers and also for the record keeping and bookkeeping needs. We can create invoices for them, send them out through email and then use Papal to accept their payments to that invoice. It will do all that we need to do in order for us to collect the needed payments. It will be great to have one tool that we can use to accomplish all of this. As far as the customers, the tools that they will use will simply be the website.It will connect them to Papal in order for them to make these payments. This will help us keep it simple for our customers. They will have the options to use their Papal account if they have one, or they can Just use their credit or debit card to make the payments. The will simply Just need to click on the buttons on the website. Papal also allows for the customers to set up reoccurring payments and not have to worry bout coming in each month to make payments. They can pay off of an invoice each month but is it not necessary.Some of the great things that Papal helps us accomplish and the main reasons for choosing this option are summarized below: Papal is the easiest way to set up e-commerce on our website There is no need for any licenses You can specify payment preferences working to keep us safe from fraud charges and have the best control over what kind of payments we accept There is easy encryption and the buttons are free No set up fees Ability to set up recurring payments Use of their invoicing system Ease of use for our customers AY: Search Engine Strategies: Search engine optimization is vital for the website and business.It is a very effective way for you to be able to create more business and more visits to your site. The goal of our website is to provide our customers an easy way of doing business Using search engine optimization will be the way that we will generate this new business. We are going to focus on the following to be able reach our search engine optimization and generate the most business from our website. Key Phrases: The first important strategy that we need to develop is that of our choice of key phrases. Key phrases are the most important and the very way that a customer will find us.As a customer puts key phrases into a search engine, that search engine will return those websites that are closest to those key phrases that have been put into the search engine. Search engines will return pages that have similar words and even account from some commonly misspelled words. This being said, we must be very careful in choosing the key phrases that will lead our customers to our page through these search engines. Eely, Tillie 2009) In working to find these key phrases we will use a free online tool designed to help discover ke ywords.This tool will do two things for us. It will search our website and suggest some key words and phrases for us and will also allow us to enter certain phrases we want and help us to create these key phrases. Once these have been created we can ensure that they are used in our content, which we will discuss later in the paper. We will be able to look at things such as similar words, commonly misspelled words, frequency of key words and how many other sites are targeting hose key words as well.With the nature of what our business is, we will focus on other local sites. Our competition is clearly only other local storage units in the area. Content that contains our keywords: Now that we will have our key words and phrases for the search engine we must make sure that our site contains these phrases. This will be our second strategy in optimizing the finality of our business. Content will be the most important part of our site and we need to ensure that our content contains our key phrases.This content is what provides the information for our customers. This information and content must be easy to read, follow and hold the customers interests. Other than that, it must send back the relevant signals to the search engine. The content is the key to ensure that our website is found in these searches. The key words and phrases are great, but if you do not find them in your content they are of no use. (Eely, Tillie 2009) In looking at the content of the site we need to play close attention to what types of pages we want to have.Placing the key words and phrases into these different pages will be vital to controlling where we place these key words in the site Even Hough the homepage is a very important page and must have a nice look and feel, the informational pages are where we will be placing most of the content and most of the key phrases. These pages will work to educate the consumers about our business and answer questions they may have such as prices and contr acts. Placing the key phrases are these pages will allow for a better search optimization.The use of these key phrases in the content of our social media sites will also be very important. In using these phrases there, our blob and Faceable page will also come up in the search engine results page. Design of the site: The next strategy that we will use to ensure the search optimization for our site is to take a close look at the actual design of the site. We want to have a site that is things but still work to use the design of the site as a way to optimize its search ability. In the design we need to pay close attention to things such as heading elements.The headings should include the key phrases due to the fact that the search engine spider uses these headlines to search the website for relevance. The headlines are also very important for our readers, it helps them to know where to go n the site to get the information they need. We also need to ensure that we look at the titles of our pages as well. The title of the pages is important for us to ensure a good search results ranking and allowing for click-through from the search engine results page. Whatever is contained in our title tags on each page, is what will show up on these search engine results page.We have to strategically choose the tile of these pages, not only for the search engines but also for ease of use for our customers and those who find our page. The more detail that we use in title, the better. It is vital that our key words appear in the first ten words of the title. (Stokes, 2013) Popularity and Linking: In our business, most of our competitor's websites will have the same content as ours. We have seen through our research that there are very little sites locally with as much content as we will have. It will still be important for us to stand out from among those other sites in the search results pages.One of the best ways to accomplish this is through the use of links, showing the popul arity of the site. When two sites have the same content, the search engine looks at the amount of links owing in from other sites to determine how it displays the results. The more incoming links that you have the higher your site will rank in the search engine results page. (Eely, Tillie, 2009) There are many different ways to have incoming links to your site. You can purchase them or you can use link exchanges with other relevant sites.We will be able to create some links to our sites to ensure popularity but doing some of the following: (Stokes, 2013) Commenting on relevant blobs, including the blob we will have and be linked too Submitting articles to other sites on packing and moving pips The use of social networking sites and links from pages Asking or answering questions on Yahoo Answers AY: Diverse Customer Base: When creating a website, one of the big factors that you need to consider is how you will make your site diverse in its approach so that you can reach out to all th ose members in your target audience.Reaching out to an international audience is a vital part of most websites who are selling products. Here at Pea's Rentals, all of the goods and services that we are selling are units and spaces that are fixed here locally and not something that someone can buy and have shipped to them. We will not have a large global presence in what we are selling and promoting. The majority of our customers are local and living in our immediate area. We may have some from out of state, or even out of the country, that are moving here that will need our services but the majority will be local people.That said, we do have a diverse culture that we need to cater to locally. In this discussion we will talk about ways that we can use our site to reach a diverse local group of people. We need to look at the business climate, the local culture and the infrastructure of our site to help us meet a diverse Due to the fact that we are a local company whose product and ser vices are local and really cannot be shipped or taken somewhere else, we are going to focus on how we can reach the diverse culture that we are in.It is vital that when we are planning the site that we ensure that we are reaching out to all of those that live among us. We will have several people that will be using the site to help plan their move to Utah and we need to ensure that we are able to relate our site to them as well. We will look at the content, language and overall culture of the site as we move try move award in our planning. Content is the most important thing that we will have on our website. It makes sense that if your content is bad then your website is bad.As we build the content of our site we must keep in mind not only our target audience but the diverseness of that audience. The content that we build on the site must be one that is simple and easy to use for all members of our target audience. We want to make sure that we are using words that are understood by the majority of people with varying degrees of education, learning and the English language. We must come across as knowledgeable and strong but with a content that is easy to follow and understand.One of the biggest mistakes that people make in our community in their content is assuming that everyone is a member of the Mormon Church. It has a very strong presence here yes, but assuming that and marketing to that is something that we have to be very careful about. Using words and phrases from their culture can be confusing and hard for others to understand. We cannot build our content around that specific local culture, we must build it around the world of meeting the storage needs of all the members of our community.Language is another consideration for us to take a close look at as we try to reach a diverse group of people. There is a very strong Hispanic culture here and we need to consider how we can cater to their needs on the site. We will have some PDF of our contracts and ot her information for our customers to look at and download from the site. These will be very helpful in the making the decision to use us for their storage needs. In order for us to reach this part of the community we will have these forms available for download in both English and Spanish.These downloads will notation a copy of the contracts, a price list of units and rules and regulations of the storage units. Having them in Spanish as well will help to ensure that our customers know and understand what is expected of them and what they can expect from us. It will also allow us to cater to them and make them aware that they are welcome here at Pea's Rentals. Utah is a very unique place and can be a bit overwhelming to new comers and even to those who may be outside of the Mormon culture that is so prevalent here.In doing our research we have seen that a lot of the sites here cater to that culture ND it can be a bit overwhelming. Even though it is a the dominate culture here in Utah County, we must be careful how we build the overall look and feel of the site to be open to all the different cultures and people who live here. We can accomplish this by ensuring that our content, pictures and wording is open to all cultures. This will be especially important for our customers who are coming in from out of state.We plan to use very neutral colors and landscape pictures on the site to give it the purpose, to sell units and make an easy site for our customers to use, it will help us o create a site that is open to all who want to use our services. AY: Customer Relationship Management: Customer relationship management is the key to all that we do. If we do not have our customers to rent our units or space we will not stay in business. They, of course, are our biggest stakeholders. It is vital that we do everything that we can to meet and even exceed their expectations.The internet has forever changed the way that people communicate with each other. It has also change d the way that we communicate with our customer and them with us. For most, it is easier to send an mail than it is to pick up the phone and call someone. Building a customer relationship management system into our site will be vital to ensure our continued growth and meeting expectations of our customers. (Stokes, 2013) We have previously discussed some of the tactics that we are going to use in marketing our product and service. These all fit right into our customer relationship management system.We have discussed the need to be a customer-centric company and use this marketing tactic to gain and keep our customers. Having a good customer relationship management program fits into this approach and helps s to maintain that vital tactic. It will allow our customers to share their thoughts, ask questions and make suggestions so that we know how they feel and what they need. Knowing this is the only way that we will be able to meet their needs and expectations. Some of our tactics and strategies that we have planned will fit in very nicely with our customer relationship management.We are planning to use email as our major way of communicating with our existing and our former customers. Privacy is very important to us and ensuring the privacy of our customers is of the most importance. We will only use email after permission has been given for us to do so. We are not going to sale emails or participate in buying emails. Even though this can be a great way to reach out to a large number of people at once, it can also lead to some negative marketing when potential customers become upset from your emails that we have not received permission to use.As we work to have and keep great relationships with our customers, we will have the chance to use them to spread our work and their experiences with others. They can be our biggest sales force. If we work hard to create a trusting relationship with them, they will feel better about commending us to their friends and famil y. Email is great but it can take some time for our customers to hear back from us. If they are looking for a quick answer to make a choice or have a question that they may need an answer to, we need a way to make that happen.This will be accomplished but the use of an instant messaging option on our website during business hours. This service will allow our customer and potential customers to reach us with their questions and have an instant answer. Our instant messaging system will be a customer initiated approach. If they want to talk to someone using this feature, we ill be there to talk and answer their questions. We will not use it to approach We have chosen to use the company again for our email and instant messaging needs. This software will allow for us to have our email and chat all in one place.We will receive email coming in from the website as well as the ability to chat live with our customers. The choice to use again was also made due to its ability to monitor our cus tomer satisfaction, trends and our social media efforts. With the help of this software we will be able to analyze where our customers are coming from and what resources are being used the most. We can see if email, social media, our newsletter and blobs are effective and how much business is generated by each of them. It will help us to put our efforts and resources into the most effective venue.On top of all of this is will give us the software to conduct our emails and chats and track and record them and where they were generated from. There is a cost of this software but it will more than pay for itself and has a high return on investment for us to be able to be most effective in our online approaches. There is an initial fee to by the product and then a monthly user's fee as well. The use of the software will be vital for us in accomplishing our goals or providing a website for our customer's needs as well as one that allows us to generate business.By the use of this software a nd the tactics and plans that we have we will be able to reach the people that we need to reach, be effective in our approach and add to our business using the right tools to get us to our goals. We are anticipating the return on investment for this software will be strong. It will more than pay for itself in the first six months of use. With all of this planning now in place for the development of our website, we are to ready to move forward and create the site.

Understand The Alcohol Behaviour And Consumption Health Essay

Brunel University is a individual university campus situated in the West of London ; it is a place to about 15,000 pupils with about 4,500 being postgraduate pupils ( Brunel University, 2012 ) . The big pupil population offers a ready market for intoxicant ingestion. The university and the Union of Brunel Students sell big sums of intoxicant to the pupil through its bars, saloons and convenient shops within the campus. Evidence from literature shows that overconsumption and maltreatment of intoxicant leads to ; reckless sexual behavior, minor offenses and although problematic it affects the academic public presentation of the pupils ( Webb, 1997 ; Underwood, 2000 ) . The pupil brotherhood runs an one-year intoxicant run during the â€Å" freshman ‘s hebdomad † as portion of the brotherhood ‘s candidacy activities.The run purposes to better the wellness behavior of pupils sing intoxicant and it educates them on the effects and dangers of overconsumption of intoxican t ( Union of Brunel Students, 2011 ) . Traveling to university is an exciting clip in the lives of the immature, this is the clip they postpone many grownup functions and duties as they develop their normative accomplishments like doing new friends, developing liberty and many others. This new sense of freedom coupled with other factors like equal force per unit area may set them at hazard of intoxicant maltreatment ( Larimer, 2005 ; Mentor UK, 2007 ) . Several surveies done in the last twosome of old ages have shown that many university pupils consume heavy sums of intoxicant and transcending the hebdomadal intoxicant bound set up by the UK Government ( Gill, 2002 ) . Underwood ( 2001 ) noted that undergraduate pupils in UK universities consumed high sums of intoxicant with many of the pupils acknowledging to gorge imbibing.Purposes and AimsWith bulk of the surveies concentrating on the intoxicant ingestion and behavior of undergraduate pupils, there is a spread in literature sing the intoxicant ingestion and behavior of postgraduate pupils. This survey aims to make full this spread in literature by concentrating the research on the graduate student pupils. From the literature there is small grounds demoing that there have been surveies done to mensurate the impact of the university led intoxicant runs on the pupil population particularly within the UK. Most universities run alcohol run but really few measure them to happen out if the run had an impact in altering the pupils behaviour and attitudes towards intoxicant ingestion ( Mentor UK, 2007 ) . The survey aims to understand the intoxicant behavior and ingestion of Brunel University ‘s graduate student pupils and besides happen out whether the Brunel Alcohol Campaign has had an impact on their imbibing behavior. The aims of this survey are: To bring forth informations on intoxicant ingestion of graduate student pupils within Brunel University. To happen out if the graduate student pupils are cognizant of the intoxicant run run by the University. To happen out how effectual the intoxicant run is on the graduate student pupils. Based on the grounds of the survey recommendations will be given to the university on how to better the intoxicant run.Research inquiry and hypothesisThe research inquiry is: What is the impact of the intoxicant run on the intoxicant ingestion of graduate student pupils? The hypothesis inquiry that will be tested is: Null Hypothesis: Is there a difference in intoxicant ingestion between male and female graduate student pupils? Alternate hypothesis: there is a difference in intoxicant ingestion between male and female graduate student pupils. Evidence from literature suggests that there is a little difference in the ingestion of intoxicant between male and female pupils. With some surveies describing that that female pupils consume alcohol more to a great extent than their male opposite numbers ( Dantzer, 2006 ) . The hypothesis was tested utilizing the information analysis plan SPSS. The qi square trial was used to reject or accept the void hypothesisResearch BenefitThis research will profit the university by allowing them know whether the intoxicant run has had an impact on the graduate student pupils and how they will necessitate to better it. It will besides add to the organic structure of literature sing the intoxicant ingestion and behavior of the graduate student pupils.Research StructureThe survey will hold a literature reappraisal chapter, whereby literature that is relevant to alcohol ingestion and the intoxicant campaigns done within universities in the UK will be searched and reviewed. The literature reviewed was both quantitative and qualitative research carried out associating to the research inquiry ( Punch, 2000 ) . The literature was reviewed and critically appraised before the research. All the relevant literature was written in English. Relevant literature was searched in di aries like, the British medical diary ( BMJ ) , the Lancet, Cochrane reappraisal library, Cinahl, Medline and Google bookman. The library was besides searched for books that were relevant to the research subject ( Bell, 2005 ) . Some of the hunt footings to be used while seeking the diaries were: intoxicant run in universities within the UK, intoxicant ingestion among university pupils in the UK. The flow chart below shows the literature reappraisal procedure If non spread out literature hunt to include more surveies Use the inclusion/exclusion standards to choose relevant literature Define hunt scheme to place literature Figure 1.1: literature reappraisal procedure Is the grounds gathered sufficient to reply the inquiry? The selected surveies are reviewed and evaluated utilizing the critical assessment tool ( CASP ) Abstractions reviewed to choose documents of the correct survey and are run intoing the survey standards Literature hunt utilizing bing grounds based guidelines Population-Intervention-control- result Key inquiry The methodological analysis chapter will place the type of research to be carried out and methods used to roll up informations and its analysis will be detailed. It besides identifies the population targeted by the research. The methodological analysis will besides foreground the restrictions of the survey ( Matthews and Ross, 2010 ) . The consequences chapter will analyze the informations collected and the consequences will be presented utilizing tabular arraies and graphs. The treatment chapter will discourse the findings of the analysed informations and nexus to current or old research done in relation to the research subject. The decision and recommendation chapter will give a sum-up of the research carried and give recommendations based on the findings. Determination of design construction Stating of inquiries and hypothesis Figure.2: Diagram demoing the research design Analysis of informations, drawing of decisions and farther recommendations given Transporting out informations aggregation Choosing the statistical trial for proving the hypothesis Planing informations aggregation tool Identifying the population of interestCHAPTER 2Literature Review2.1. BackgroundAlcohol is the most widely used psychotropic drug in many states in the universe ( Moodie and Hulme, 2004 ) . Besides the ingestion of intoxicant in societal assemblages is a common characteristic in many states around the universe where its ingestion is legal ( WHO, 2011 ) . Surveies have shown that there are assorted grounds why people consume intoxicant, these include ; societal force per unit area, escape, assurance supporter and as stress alleviation ( Moodie and Hulme, 2004 ; Talk rehab, 2009 ) . Depending on the measure consumed intoxicant may both positive and negative effects ( Gronbaek, 2009 ) . It has been argued that there are some positive effects for those who consume moderate sum of intoxicant such as increasing palatableness of nutrient and cardio protective consequence on the bosom for those who consume moderate sums of vino. It can besides be said to hold a positive benefit to mental well ness ( Caswell, 1996 ; Gronbaek, 2009 ) . Alcohol may hold inauspicious effects on those who consume it above the recommended safe bounds ( WHO, 2011 ) . Some of the negative effects include ; sickness after a heavy dark of imbibing ( Drinkaware, 2012 ) , for those who consume at extreme degrees it may ensue in liver cirrhosis ( Moodie and Hulme, 2004 ) , depression and can besides take to alcohol poisoning when consumed in inordinate measures ( Drinkaware, 2012 ) . Globally harmful usage of intoxicant consequences in approximately 2,5million deceases per twelvemonth ( WHO, 2011 ) . Globally around nine per cent of those aged between 15 and 20 nine dice each twelvemonth from the overconsumption of intoxicant ( WHO, 2011 ) . Alcohol is besides the 3rd hazard factor of disease load globally it follows insecure sex and childhood underweight ( WHO, 2011 ) . Some of the hazards associated with intoxicant maltreatment are both knowing and non-intentional fatal hurts, route accidents and force ( Moodie and Hulme, 2003 ) . Alcohol is readily available in states where it is legal and has been approved for usage. In the UK intoxicant is sold from licenced premises to those aged 18 and above ( DirectGov, 2012 ) . Although there are reported instances where those minor come into contact with intoxicant either through deceitful agencies while others are given intoxicants by their parents ( Mentor UK, 2007 ) . The early entree to intoxicant has been linked to early orgy imbibing which subsequently becomes frequent in later old ages which may ensue to alcohol related jobs ( Gill, 2002 ; Moodie and Hulme, 2003 ; Mentor UK,2007 ) . In the UKs general population sixty four per cent of work forces and fifty four per cent of adult females have reported to devouring intoxicant at least one time a twenty-four hours ( Department of Health,2012 ) . Adults belonging to the age group of 20 five to forty four were reported as holding more people devouring intoxicant ( Department of Health, 2012 ) . The most preferable alcoholic drink among males was beer with 60 eight per cent whilst, adult females preferred vinos, liquors and fortified vinos ( Department of Health, 2012 ) . Normally Governments do put bounds of how much intoxicant is to be consumed by those who are above the legal intoxicant ingestion age ( International Centre for Alcohol Policies, 2003 ) .. These bounds are set after thorough reappraisal of grounds sing the dangers and effects of intoxicant. Different authoritiess have different guidelines for each of their ain citizens ( International Centre for Alcohol Policies, 2003 ) .The UK Government through the Department of Health has set up imbibing guidelines to steer the ingestion of intoxicant. These guidelines set out that work forces should devour 3-4 units of intoxicant a twenty-four hours or at least 21 units of intoxicant per hebdomad, while adult females should devour 2-3 units of intoxicant per twenty-four hours or at least 14 units of intoxicant per hebdomad ( Department of Health, 2012 ) . Those who consume more than the needed day-to-day or hebdomadal bounds are at higher hazard of enduring from hazards associated with intoxicant abuse and maltreatment ; hazards such as enduring from high blood force per unit area, higher opportunities of developing liver cirrhosis, experiencing depressed, hapless sleeping forms and holding episodes of memory loss when devouring intoxicant ( Department of wellness, 2012 ) . Table 2.1: demoing the UK Government Drinking guidelinesDrinking usher linesWork forceadult femalesDrinking within lower hazard guidelines Should non devour more than 3-4 units of intoxicant per twenty-four hours on a regular footing. Should non devour more than 2-3 units of intoxicant a twenty-four hours on a regular footing Drinking above the lower hazard guidelines, seting your wellness at hazard Devouring more than 3-4 units of intoxicant a twenty-four hours on a regular footing. Devouring more than 2-3 units of intoxicant a twenty-four hours on a regular footing. Drinking in a manner that puts one wellness at a higher hazard Devouring more than 50 units of intoxicant per hebdomad or more than 8 units a twenty-four hours on a regular footing Devouring more than 35 units of intoxicant per hebdomad or more than 6 units per twenty-four hours on a regular footing Overconsumption of intoxicant has been classified into three cardinal footings: intoxicant maltreatment, intoxicant abuse and orgy imbibing. The Centre for Disease Control ( 2012 ) defined alcohol maltreatment as â€Å" a form of imbibing that consequence in injury to one ‘s wellness, interpersonal relationships and the ability to work † . The term intoxicant abuse has a assortment of definitions and categorization, some of which are seen in table 2.1. Binge imbibing is a term which has no clear definition although most research workers define it as devouring high measures of intoxicant within a short period of clip ( IAS, 2010 ) . Clark ( 2011 ) defined orgy imbibing as devouring more than four standard drinks in a row for both work forces and adult females. Alcohol maltreatment is defined as a accustomed header response adopted by certain persons so as to get by with nerve-racking events ( Williams and Clark, 1998 ) . The definitions used by most research workers are p resented on table 2.1below: Table 2.2 Definition of cardinal footingsCardinal TERMDefinitionAlcohol maltreatment When devouring alcohol leads to wellness jobs and it affects 1s work and societal life but it is non associated with physical dependence. ( PubMed,2012 ) Alcohol abuse: classified into three Harmful imbibing Hazardous imbibing Dependent imbibing Exceeding the recommended bounds set up by the Department of Health when devouring intoxicant ( DEPARTMENT OF HEALTH, 2012 ) . Binge imbibing ( risky imbibing ) . Devouring a batch of intoxicant in a really short period of clip or devouring intoxicant to acquire intoxicated ( DEPARTMENT OF HEALTH,2012 ) The three intoxicant abuse categorizations are determined by the sums of intoxicant consumed ( Department of Health, 2012 ) . First, harmful ingestion is when a individual consumes alcohol over the recommended day-to-day or hebdomadal intoxicant bounds and experiences wellness related jobs straight from intoxicant. Whereas risky imbibing is the same as orgy imbibing which is the ingestion of a batch of intoxicant within a short period of clip transcending the recommended bounds. Dependent imbibing or alcohol addiction is a chronic disease whose symptoms include strong craving of intoxicant, continued usage of intoxicant despite repeated societal and personal jobs and the inability to restrict oneself to devouring intoxicant therefore suffer from backdown symptoms when they stop devouring intoxicant ( Centre for Disease Control, 2012 ; Department of Health, 2012 ; Drinkaware, 2012 ) . Since intoxicant is a legal trade good and it can be used safely without doing any harmful consequence, this complicates the work for those engaged in forestalling harmful usage of intoxicant. Its equivocal nature and the harmless image portrayed by media further perplexing its control ( Moodie and Hulme, 2004 ) .2.2. Alcohol ingestion in universitiesSurveies show that pupils fall ining universities already have established alcohol devouring wonts ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . When in university the pupils find an environment that fuels their intoxicant ingestion beyond the set intoxicant bounds ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . In the UK bulk of the immature people sampled aged between 16 and 24 consume intoxicant good over the recommended hebdomadal intoxicant bounds ( Newbury-Birch, et Al, 2009 ) . The intoxicant ingestion forms of UK universities are less documented as compared to forms observed in university pupils in North America particularly the United States of America ( Gill, 2002 ) . In a survey conducted by Lorente et Al ( 2003 ) where a sample of university pupils in the United States of America were asked about their intoxicant ingestion and behavior. It was found that eighty per cent of pupils who attend university consume intoxicant and most of the pupils are considered binge drinkers. However grounds from assorted researches suggests that university pupils tend to devour more intoxicant than their equals who do non go to university ( Craigs et al, 2012 ) . Most of the pupils are deemed to be heavy consumers of intoxicant as they tend to devour big measures of intoxicant within a short period of clip or orgy drink ( Bewick et al, 2008 ) . Gill ( 2002 ) observed that the degree of orgy imbibing among undergraduate pupils may transcend the degrees of orgy imbibing within the general population. This is chiefly due to handiness of inexpensive intoxicant and inexpensive bars that surround the university ( Mentor UK, 2007 ) . There are assorted factors impacting the intoxicant ingestion of pupils while in university. They include: the unstructured clip, inconsistent enforcements of minor imbibing Torahs and for the first old ages the first hebdomad of university is a really vulnerable clip for them since the â€Å" freshman ‘s hebdomad † is associated with heavy ingestion of intoxicant and other related activities ( National Institute on Alcohol Abuse and Alcoholism,2012 ) . In finding the grounds why university pupils consume intoxicant, it has been found that most university pupils consume intoxicant because of equal force per unit area, freedom of populating off from place and the handiness of inexpensive bars around the university and campus ( Department of Health, 2012 ) . Some pupils consume intoxicant as a manner of socializing with other pupils, others because intoxicant makes them â€Å" experience good † or heighten their experiences while in university ( Alcohol research UK, 2010 ) . Furthermore some pupils are said to devour intoxicant as a manner of get awaying their jobs or get away imbibing so as to get by with assorted societal emphasiss and emotions ( Wicki et al, 2010 ) .Dantzer et Al ( 2006 ) found that pupils from affluent backgrounds tend to devour more intoxicant than pupil from low economic background due to the handiness of fundss to fund their ingestion of intoxicant. Peer influence or equal norms has been found to be really strong among university pupils therefore act uponing personal behavior particularly sing intoxicant ingestion ( Perkins, 2002 ) . In most instances pupils have misperceived equal norms when detecting their fellow pupils devouring intoxicant and presuming it is the feature of the person. In add-on, the behavior of an person or a group of people under the influence of intoxicant is rather interesting to fellow pupils as they tend to discourse the perceived merriment they had instead than listen to the narratives of their equals who stayed sober during the intoxicant ingestion session ( Berkowitz, 2005 ) . It has been argued by Perkins ( 2003 ) that cultural media plays a important function in the misperception of intoxicant ingestion as films and music pictures tend to glamorize the ingestion of intoxicant and substance maltreatment and doing it look acceptable to the young person. University pupils ‘ intoxicant ingestion is besides affected by positive anticipations ( LaBrie et al, 2011 ) . Normally the anticipations act a go-between taking to pupils devouring intoxicant boulder clay they feel the coveted consequence. The positive anticipations are associated with higher intoxicant ingestion being observed in pupils and intoxicant related jobs ( LaBrie et al, 2011 ) . Clark ( 2011 ) showed that different personality traits have an consequence on how much intoxicant pupils consume. Some of these traits are predicted to take to gorge imbibing. She besides noted that the positive anticipations play a cardinal function on how alcohol university pupils consume. Faulkner et Al ( 2006 ) noted that university pupils populating on campus consumed perilously high sums of intoxicant. This may be attributed to societal installations available within the university and environing countries. However there is small research on ingestion of pupils who stay in off campus adjustments or who stay at place. It has been noted that as the pupils ‘ advancement through university the degree of alcohol ingestion among them reduces. Furthermore, pupils who consumed intoxicant within the recommended hebdomadal bound while in their first twelvemonth of university were likely to go on with the tendency until their concluding twelvemonth ( Bewick et al, 2008 ) . There is, nevertheless, a great difference in the intoxicant ingestion of different modules within the university, with pupils analyzing biological scientific disciplines holding the highest per centum of pupils who consume and abuse intoxicant, while the technology module has the lowest degree of intoxicant ingestion and substance maltreatment ( Webb et al, 1997 ) . The heavy intoxicant ingestion and abuse in universities within the UK is a major public wellness concern because of the negative societal effects and the hereafter effects it will hold on the wellness of those who overindulge ( Faulkner et al, 2006 ) . In the last figure of old ages alcohol ingestion has increased among university pupils, particularly among the female pupil population whose intoxicant ingestion is about at the same degree as their male opposite numbers ( Gill, 2002 ) . In a recent survey the female pupils were reported as holding the highest rate of heavy intoxicant ingestion as compared to the male pupils with most of them acknowledging to transcending the hebdomadal intoxicant bound ( Dantzer et al, 2006 ) . Binge imbibing in universities is now considered a norm as pupils consider this sort of intoxicant ingestion acceptable ( Mentor UK, 2007 ; ) .2.2.1. Effectss of intoxicant maltreatment on university pupilsThere is a turning organic structure of research sing the intoxicant ingestion and university pupils particularly in North America and the effects it has on the university and the pupils ‘ personal and academic lives ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . In the USA about 2000 pupils die each twelvemonth from intoxicant related hurts including traffic accidents caused bibulous drive ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . The heavy imbibing and orgy imbibing do hold some negative effects a pupil ‘s societal and academic life. Most pupils experience negative behavioral effects associated with inordinate ingestion of intoxicant these include ; blackouts, acquiring involved in battles, engagement in illegal activity, drunken drive and engaging in hazardous sexual behavior ( Faulkner et al, 2006 ) . There is small grounds associating intoxicant imbibing with hapless academic public presentation although in some instances pupils do acknowledge their academic work suffers due to the negative effects of intoxicant maltreatment ( Mentor UK, 2007 ) . Students who are non heavy drinkers of intoxicant or those who abstain from imbibing alcohol wholly may endure from the same negative effects, known as secondary effects as those mistreating intoxicant. ( Langley et al, 2003 ) . These secondary effects of intoxicant abuse consist belongings harm, slumber or survey break due to inordinate noise made by bibulous pupils, female pupils experience unwanted sexual progresss and taking attention of a intoxicated pupil ( Higher Education Centre, 2012 ) . These second-hand effects are usually highlighted by the media and this usually affects the sentiments related to alcohol policies ( Langley et al, 2003 ) . The communities neighboring universities besides suffer from the negative effects particularly inordinate noise by the pupils as they head back to the university after a dark of heavy intoxicant ingestion and in some instances damage to private belongings as at times by boisterous pupils ( Faulkner et al, 2006 ) . Although the university pupils tend to mistreat intoxicant, they besides have come up with schemes or protective behaviors to protect themselves from the effects of intoxicant maltreatment ( Cavanaugh, 2010 ) . These schemes involves pull offing the imbibing environment, guaranting one drinks intoxicant with friends, holding a good repast before devouring intoxicant and imbibing in bars. However, female pupils tend to follow the schemes more than their male opposite numbers. Conversely Marten et Al ( 2004 ) argues that there is small grounds to demo whether these schemes help the pupils cut down their intoxicant consumption. Some pupils do comprehend that heavy intoxicant ingestion has some positive effects despite the dangers associated with it. The positive consequence most pupils experience is the assurance to speak to the opposite sex and it enhances the degrees of merriment one has during a imbibing session. These positive anticipations on intoxicant aid lend to more intoxicants maltreatment by the pupils ( Williams, 1998 ) .2.3. University intoxicant runsFor many immature people traveling to the university is an of import portion of life that has personal, societal and academic challenges ( Snow et al, 2003 ) . The universities in general are responsible for advancing wellness and wellbeing among its pupil and staff population, since it is both a topographic point of higher acquisition and a workplace ( Dooris, 2010 ) . In 2010 the WHO endorsed a declaration that would undertake and cut down the injury of harmful intoxicant ingestion. The cardinal countries they focused on were leading, consciousness and committedness to decrease schemes ( WHO, 2011 ) . There is some grounds demoing that community-university partnerships can be effectual in cut downing the effects of intoxicant maltreatment. With the engagement of everyone associated with the university from its decision makers, local jurisprudence enforcement bureaus, occupants and local leaders turn toing and implementing community policies. Some of these schemes include: advertising and enforcing underage imbibing Torahs, increasing monetary values of intoxicant and extinguishing low cost drink particular in bars environing campuses ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . Binge imbibing among university pupils is a major public wellness issue with the UK Government including universities in its intoxicant scheme. The authorities is pressing universities to move on the inordinate intoxicant ingestion and besides to make environments that do non advance intoxicant inordinate intoxicant ingestion ( HM Government, 2012 ) . Alcohol runs have been carried out universities in concurrence with their relevant pupil brotherhoods, small is known about their effectivity ( Mentor UK, 2007 ) .2.3.1. Health publicity attacks of University led intoxicant runMost of the intoxicant run schemes in universities are frequently targeted to alter the pupils ‘ inaccurate perceptual experiences on intoxicant and the ensuing behavior ( Perkins, 2006 ) . Some of the runs are based on the educational attack of wellness publicity whereby the universities do supply information and cognition sing intoxicant maltreatment. The purpose of this attack is to enable pupils to do in formed voluntary pick so as to alter their behavior whenever they decide to devour intoxicant. This has been done through proviso of cusps, ocular shows and one to one advice ( Naidoo and Wills, 2009 ) . An illustration of this type of run was the responsible imbibing run in 2005 tally by the National Union of Students ( NUS ) and Diageo the intoxicant bring forthing company. The run ‘s purpose was to inform the pupils about intoxicant, its safe ingestion and to promote contemplations on their intoxicant ingestion ( Mentor UK, 2007 ) . This attack seems to be popular because it has been shown to be effectual in cut downing hazardous behavior like smoking surcease and weight spectators. The fact that the targeted client can make up one's mind what hazardous behavior they can discourse with the wellness facilitator and it leads to development of accomplishments every bit good as increasing cognition sing the hazardous wellness behaviors. Evaluation of runs utilizing this attack is comparatively easy as it measures addition in cognition and valid questionnaires are used as a method of informations aggregation ( Naidoo and Wills, 2009 ) . However this attack has some restrictions which may impede its consequence on the pupil population. This attack does non admit that other factors play an of import function in voluntary behavioral alteration. The wellness facilitator running the run may non hold the required the ability and cognition of how to cover with giving information to client therefore cut downing its effectivi ty. Finally since the attack is used in a group scene, the group kineticss or behaviors may non promote treatment of the subject like intoxicant maltreatment ( Naidoo and volitions, 2009 ) . Some university led runs are based on the behavioral alteration attack. The purpose of these runs is to do the pupils change their intoxicant behavior by pressing them to abstain from taking intoxicant, follow a healthy life style and work out a batch ( Naidoo and Wills, 2009 ) . The attack uses aggregate media runs to aim single, wellness functionaries besides pass the information to their clients through usage of reding services. What makes this attack popular is that it views wellness as an person ‘s belongings and it allows people to better their wellness by taking to alter their life styles ( Naidoo and volitions, 2009 ) . The figure below shows the theoretical account used to implement this attack. hypertext transfer protocol: //ars.els-cdn.com/content/image/1-s2.0-S1751722210000181-gr1.jpg Figure 2.2: Diagram Showing the Health publicity theoretical account by Beattie ( 1991 ) Adopted from Naidoo and volitions ( 2009 ) The job with this attack it assumes that there is additive relationship between 1s behaviors and wellness. It does non take into the consideration why the pupils being targeted abuse intoxicant. This attack is usually associated with victim blaming as it tends to demo that hapless wellness is a effect of bad picks. The rating of this type of intercession takes long and the alteration in behavior can non be attributed to the run but other factors may hold played a function ( Naidoo and Wills, 2009 ) . Recently there are some intoxicant intercession programmes being developed and distributed through the cyberspace. These intercessions target those pupils who have n't sought aid from the traditional manners of support or intervention and besides this scheme may help early self-identification of intoxicant jobs via the cyberspace ( Bewick et al, 2010 ) . This may be effectual since most pupils in universities particularly within the UK have entree to the cyberspace. With the intercession being anon. and the pupils can entree it at the clip of their convenience this intercession may turn out to be popular ( Bewick et al, 2010 ) . More research is still being carried out associating to this intercession. Since a university is both a topographic point of work and an institute of acquisition, it offers a alone scene for bringing of specific undertakings focused on precedence issues like intoxicant runs and other wellness publicity programmes ( Dooris, 2006 ) . It is for this ground in the recent yesteryear there has been a focal point on set uping a whole university attack while advancing wellness and wellbeing within the university ( Dooris, 2012 ) . This holistic attack displacements focus from individual subject wellness publicity plans to a whole system attack where both pupils and staff benefit from these schemes ( Healthy Universities, 2012 ) . With the whole system approach the university can incorporate the intoxicant run and run it aboard other runs that reference wellness and wellbeing such as athleticss, healthy feeding, and pupil experience ( Dooris, 2012 ) . The major benefit of this attack is that it uses grounds based pattern to place the demands of both the staff and pu pils ( Health Universities, 2012 ) . Although the whole university attack benefits the university, measuring its impact is complex, since there are many activities that are being run and coordinated at the same clip. Another challenge is its execution since it involves the full organisation ; policies must be written and adopted by the university ‘s disposal. To to the full implement the attack fundss must be made available to engage the forces required to run the wellness and well-being programmes ( Dooris, 2009 ; Healthy universities, 2012 ) . The deficiency of grounds based research within universities besides hinders its puting up and execution ( Dooris, 2001 ) . With most of the intoxicant runs being expert led they do non take into consideration the factors impacting the wellness related behavior of pupils who consume and abuse intoxicant. Such runs chiefly focus on deficiency of control, solitariness, self-esteem issues and personality type ( Suraj and Singh, 2011 ) . Whereas, the salutogenic construct of wellness tends to concentrate more on the factors act uponing 1s behaviour alternatively of concentrating on the causative agents ( Eriksson and Lindstorm, 2008 ) . The construct is based on the theory by Antonovsky that each individual has the ability determined by a sense of coherency that helps the person to get by with emphasis and has a positive influence on wellness related behavior ( Antonovsky, 1996 ; Binkowska-Bury et Al, 2010 ) . The salutogenic construct can be applied to wellness instruction whereby the wellness of an person is viewed as human right. Health publicity professionals are tasked with supplying options and enabling people make sound pick depending on the assorted determiners of wellness ( Eriksson and Lindstorm, 2008 ) . Furthermore, this construct can be used to better wellbeing of persons since it targets the beginning of the job that leads to hapless wellness while taking into consideration the environment and chances that are available to the persons ( Eriksson and Lindstorm, 2008 ) . The sense of coherency theory was chiefly studied in grownups. Recently there are surveies concentrating on immature people and kids. Some of the surveies show that university female pupils do hold a higher sense of coherency than their male opposite numbers. This is because the female pupils care more about their wellness related behaviors than the male opposite numbers ( Suraj and Singh, 2011 ) . Research is still being carried out to happen out what truly influences the healthy behavior of university pupils and what effects the sense of coherency has on them ( Binkowska-Bury et Al, 2010 ) .2.3.2 Social norm intercessionsSince the pupils behaviors and life styles are affected by assorted factors and beliefs for illustration deficiency of information, economic backgrounds and spiritual beliefs. A different attack was needed in order to undertake the rise in intoxicant maltreatment among university pupils. The new attack was to tackle pupils ‘ misperceptions and beliefs about i ntoxicant by aiming a big population in order to alter an person ‘s behavior and therefore heightening protective behaviors ( Perkins, 2003 ) . The bar attack can be applied in three ways universal, selective or indicated. Universal bar attack targets the full university pupil population without acquiring to cognize who is at hazard. Selective bar attack is targeted at those pupils who have been identified to be at hazard of intoxicant maltreatment and its effects. The indicated bar attack is targeted at persons who have been identified as enduring from intoxicant related jobs ( Moreira et al, 2009 ) . The societal norm attack besides seeks to build up the pupils with the accomplishments and accurate information to do informed determination whenever they consume intoxicant ; hence the acceptance of the societal norm theory in university led intoxicant runs ( Naidoo and Wills, 2009 ; John, 2010 ) . Berkowitz ( 2005 ) noted that the societal norm attack aims to turn to the undermentioned misperceptions: Pluralistic ignorance encourages persons to conform to behaviours considered normal for illustration pupils who consume moderate sums of intoxicant assume that other pupils consume more than they do. Hence they do devour more intoxicants based on this premise. False consensus most pupils tend to overrate the intoxicant ingestion of their equals and co-workers to warrant their ain heavy intoxicant ingestion. False singularity when persons assume there is a great difference between them and the others. Those pupils who are heavy intoxicant drinkers tend to believe their ain misperceived behaviors make them alone from those who are moderate intoxicant drinkers or those who abstain The societal norm intercession is going really popular particularly in US universities and colleges where extended research has been done ( Moreira et al, 2009 ) . The positive attack and the absence of a contentious tone in societal norms intercession entreaties to the pupils population and there is less opposition to this attack unlike the top down attack of policies implemented by the university disposal ( Wechsler et al, 2003 ) . Even though the theory is deriving popularity, there are some concerns sing the attack. Some of these concerns arise from its execution particularly the unequal message exposure and some runs do non adhere to the theoretical account. Another major concern is the deficiency of equal rating of the runs and whether the attack should be targeted at homogeneous groups instead than big communities. Besides the deficiency of acquaintance with the theory and related research poses a challenge to those who advocate for it ( Berkowitz, 2004 ) . The most common att acks used in societal norms intercessions are: Social selling attacks Personalised normative feedback intercessions.2.3.2.1. Social selling attacksThis attack relies on the usage of mass media to aim big populations like usage of postings, picture and wireless advertizements informing the pupils about the existent behavior of their co-workers and this aid to alter their single misperceptions on intoxicant ( John, 2010 ; Wechsler et Al, 2003 ) . This attack aims to bring on a behavioral alteration associating to the persons alcohol ingestion ( Mentor UK, 2007 ) . The non-confrontational tone in these run reassures both pupils and university decision makers therefore brushs less opposition as compared to policies and actions designed to cut down intoxicant ingestion ( Wechsler et al, 2003 ) . The runs utilizing this attack usually downplay degree of imbibing on campus and do non concentrate a batch on the negative effects of heavy intoxicant ingestion. The intoxicant industry has besides adopted this attack ( Wechsler, 2003 ) . The disadvantages with this attack are that it is expensive, it feels impersonal and measuring its result is really hard ( John, 2010 ) . There is small grounds in research to demo that this scheme really consequences in decrease in intoxicant ingestion ( Berkowitz, 2004 ; Wechsler et Al, 2003 ) .2.3.2.2. Personalised normative feedback intercessionsThis intercession involves the proviso of the existent pupil intoxicant ingestion norms, single misperceptions and personal intoxicant ingestion forms. The information is delivered via electronic mail, web-based or pen paper. Normally this attack is delivered to a mark population for illustration pupils who have been identified as heavy intoxicant consumers ; it can besides be targeted to the full university population ( John, 2010 ) . Bewick et Al ( 2008 ) showed that the normative feedback intercessions had an consequence on cut downing per juncture intoxicant ingestion among UK university pupils. However, there is grounds from literature demoing that retroflexing the intercession from one establishment to another 1 does non hold the same consequences ( Bewick et al, 2010 ) . There is small information on the misperception of societal norms of university pupils within the UK ( Mentor UK, 2007 ) .2.4. Purposes and decisionUniversity life is a transitional period for most pupils as it offers the opportunity to get healthy life styles wonts and other accomplishments required in the hereafter ( Stewart-Brown et Al, 2000 ) . Most university surveies done particularly sing alcohol behavior is most frequently targeted at the undergraduate pupils. While the graduate student intoxicant ingestion and behavior are seldom studied, showing a spread that needs to be researched on ( Jamison et al, 2008 ) . The measurement of pupils life styles and other related wellness behavior is rather hard as the pupils are ever on the move, most have impermanent references and they have many distractions ( Stewart- Brown et Al, 2000 ) . Never the less a batch of research demands to be done in universities within the UK to happen out the intoxicant behavior and if the intoxicant runs initiated by the universities are effectual. The purpose of this undertaking is to happen out the intoxicant ingestion and behavior of postgraduate pupils go toing Brunel University. The other purpose is to happen out if they have heard about the intoxicant run carried out by the university and if the run has had an consequence on their intoxicant ingestion.Chapter 3Research MethodologyThe purpose of this survey is twofold ; foremost it is to look into to look into whether the graduate student pupils at Brunel University pupils are cognizant of the intoxicant run run by the university and whether they find the run utile. Furthermore, the survey aims to happen out the intoxicant ingestion of postgraduate pupils at the university. Based on the research inquiry outlined below this survey will take on a quantitative research attack. Since the survey is traveling to look at sentiments and ingestion of intoxicant quantitative methods were used to roll up the needed informations ( Aveyard, 2010: Saint matthews and Ross, 2010 ) . The research inquiry is: What is the impact of the intoxicant run on the intoxicant ingestion of graduate student pupils? Quantitative research is used when there is preexistent cognition, which allows for the usage of standardised informations aggregation methods like studies.Surveys are usually used to document prevalence of a specific issue within a population of involvement, they are besides really of import as they can be designed to mensurate certain phenomena like attitudes and behavior in a population ( Bowling, 2009 ) . Surveies are usually guided by two aims. First is to gauge the parametric quantities like attitudes in a population of involvement by utilizing statistics calculated from informations collected. Second is to prove a statistical hypothesis of a population ( Bowling, 2009 ) . This survey employed the usage of a study and specifically a cross-sectional or descriptive study since the information was to be collected at one point in clip mensurating the intoxicant ingestion and consciousness of the intoxicant run run by the university at the micro degree of postgraduate pupils. The cross sectional surveies usually provide a snapshot of the properties of a given population ( Aveyard, 2010 ) Cross-sectional studies involve oppugning the participants or respondents on past and current behavior, attitudes and events. They employ the usage of standardised informations aggregation methods which are economical in footings of clip and resources. The cross-sectional studies can besides aim big populations which can be surveyed rapidly besides the standardized information I collected can be easy coded therefore doing it easy to analyze ( Bowling, 2009 ) .3.1. Data aggregation toolIn a transverse sectional or descriptive study one of the tools used to roll up informations is the questionnaire. Although this is the most common it is non the lone means of informations aggregation ( Matthews and Ross, 2010 ) . There are two type of questionnaires structured and semi-structured. Structured questionnaires use fixed standardized inquiries with pre-coded responses which respondents can take from ( Punch, 2003 ) whilst, semi- structured questionnaires contain both fixed inquiries and unf astened inquiries leting respondents to reply inquiries in their ain manner ( Matthews and Ross, 2010 ) . The major advantage of utilizing structured questionnaires is the ability to obtain unambiguous and easy collectable informations since the inquiries are standardised and pre coded, leting for greater easiness in informations analysis and presentation of informations ( Bowling, 2009 ) . A major defect with the structured questionnaires is that they rely on the general cognition of the population of involvement particularly in relation to informations collected sing attitudes, behaviors and societal procedures. Furthermore, the pre-coded replies may non to the full represent the positions of the respondent and at times they are forced to reply the inquiries unsuitably ( Bowling, 2009 ) . Questionnaires are completed either through self -administration or face-to-face interviews. Self-administered questionnaires may be distributed through web-based methods or through the usage of postal services. Since these distribution methods can cover a big geographical location rapidly and can be more economical as compared to interviews. Self-administered questionnaires tend to understate societal desirableness and interviewer prejudice hence it is most preferable during a transverse sectional study. They are besides the most utile when roll uping sensitive informations since can be answered anonymously ( Matthews and Ross, 2010 ) . The questionnaire in this survey was designed utilizing the online package â€Å" Survey Monkey † . The package allows for both online and hardcopy versions to be designed at the same clip ( Survey Monkey, 2012 ) . The questionnaire had both closed and unfastened ended inquiries so as to roll up positions of the participants. The questionnaire was distributed during the month of August one time ethical blessing was given. It was distributed online and as a pen and paper questionnaire. The on-line study nexus was posted on Brunel University functionary pages and the hardcopy was distributed in the library and along the multitude within the campus. The questionnaire was to be completed anonymously by the pupils ; this was to heighten the response rate. The pupils were free to worsen to reply the questionnaire. For those who did they were handed a participant information sheet which gave them the name and ground of the survey.3.2. Sampling and ParticipantsIn order to make a study a population of involvement demands to place and a sample drawn from it ( Bowling, 2009 ) .The sample selected should be a representation of the population of involvement based on the gender, age and socio-economic group ( Matthews and Ross, 2010 ) . In this survey simple random sampling was used to ask for participants to reply the questionnaire as this was a suited manner to acquire the most representative sample. For case most surveies done in the UK usage purposive sampling to roll up their informations, this possible when the university is in session and most pupils are go toing categories ( Webb, 1997, Bewick, 2008 ) . Since the undertaking was being carried during the summer holidays random sampling was the preferable method. The targeted population of involvement were the postgraduate pupils go toing Brunel University with both male and female graduate student pupils were included in the study. Undergraduate pupils, staff and visitants were excluded from this survey. This is because the survey was non aiming their intoxicant ingestion and behavior. Besides excluded were sing pupils. The participants were invited at random to take part in the study through an invitation station in Brunel University pages on Facebook and some of them were approached in the library and given the difficult transcript questionnaire to finish. The survey aims to ask for a sum of 200 postgraduate pupils to take part in the study. However a sampling mistake shall be considered during the analysis. Since the sample size is little, the consequences can non be extrapolated to the full graduate student pupil population in analyzing in Brunel University.3.3. Pilot StudyDue to clip restraints a pilot survey was non conducted before the oncoming of the undertaking.3.4. Datas AnalysisThe structured information from the questionnaire was collected, sorted, cleaned and coded in readying for analysis. Descriptive statistics was used to analyze the information and explicate the consequences of informations collected ( Black, 1999 ) . The information collected was categorical hence the Chi- square trial was used to compare the agencies of the variables to demo if there is a important difference between intoxicant ingestion between male and female pupils ( Kerr, 2002 ) . The statistical plan SPSS for Windows version18.02 was used to analy ze the information. The mean units of intoxicant consumed per hebdomad were calculated utilizing the expression provided by the Department of Health ( Department of Health, 2012 ) . The units of intoxicant are measured utilizing the intoxicant by volume ( ABV ) which is a standard step of a drinks alcoholic content. The intoxicant by volume is a step of the pure intoxicant content by per centum of the entire volume of liquid in a drink. The intoxicant by volume is usually written on the labels of tins, beer/wine/spirit bottles ( Department of Health, 2012 ) . Different alcoholic drinks have different intoxicant contents The expression is: Strength of alcoholic drink ( ABV ) Volume in milliliters ( milliliter ) 1,000 = units Example: a pint of beer which step about 568 milliliter has an intoxicant content of 5.2 % therefore to cipher its units: 5.2 % 568 ( milliliter ) 1,000=2.95 units Table 2.1 Table demoing units of intoxicant in an alcoholic drink Alcoholic drink Volume ( milliliter ) Alcohol content ( % ) Unit of measurements vino 175 12 % 2.1 Beer/cider 568 5.2 % 3 liquors 25 ( I shot ) 40 % 13.5. Restrictions of the surveyThe deficiency of making a pilot survey had an consequence on the consequences of the survey. The survey focused chiefly on the ingestion of intoxicant by the graduate student pupils and did non look into the effects intoxicant maltreatment had on their societal and academic lives. Another restriction is that the research did non compare the ingestion between postgraduate pupils who stay on and off campus and besides between the undergraduate pupils. The survey did non measure the consequence of the intoxicant run. The survey was limited to a individual campus university therefore making a convenient sample that may hold non been really diverse and may hold affected the information collected. The closed inquiries in the questionnaire merely let the participants answer inquiries in a certain manner. Measuring honestness is rather a challenge in surveies utilizing questionnaires. Since this survey is looking into the intoxicant ingestion of the pupils, there is a opportunity that most replies sing intoxicant ingestion will be under quoted therefore impacting the analysis of the informations collected. The survey did non hold focal point groups which would hold shed more visible radiation on the grounds pupil consume intoxicant and their hebdomadal intoxicant ingestion.3.6. Ethical ConsiderationsEthical motives was applied for and approved in 27 July 2012 by the moralss board of The School of Health and Social scientific disciplines, Brunel University. The information collected was protected harmonizing the UK Data act.Chapter 4Consequences and Data AnalysisThe questionnaire respondents totalled 110 all of whom were postgraduate pupils analyzing at Brunel University. Three respondents did non finish the questionnaire and this was entered as losing informations during analysis. Therefore analysis was carried out on 107 completed questionnaires which represent 50 three per cent of those who answered the questionnaire.4.1. Descriptive statisticsTable 4.1 shows the entire figure of postgraduate female pupils who took portion was 40 six stand foring 40 three per cent of the entire respo ndents with a standard divergence of 0.532 and a mean of 1.37. The entire figure of male respondents was 60 seven stand foring 50 seven per cent of the entire figure of respondent with a standard divergence of 0.615 and a average age of 1.70. Table 4. ; Table screening, no of participants, mean and standard divergence Gender Mean Nitrogen Std. Deviation Female 1.37 46 .532 Male 1.70 61 .615 Entire 1.56 107 .602 The age bracket of 20 to twenty four had the most respondents with a sum of 50 three. The female pupils who fell in this age bracket totalled 30 and the male pupils were 20 three. The age bracket of 20 five to thirty had a sum of 40 eight respondents, 30 three being male and 15 being female. The age bracket of 30 one to forty had the least respondents with a sum of six with one being the entire figure of female pupils and five being male. This is shown in the tabular array below. Table 4.2 Table demoing the distribution of ages Age scope Gender Entire Female Male 20-24 30 23 53 25-30 15 33 48 31-40 1 5 6 Entire 46 61 1074.2. Alcohol ingestionThe respondents who consume intoxicant totalled 90 one. Forty one were female and 50 were male. Those who do non devour intoxicant totalled 16 with 5 being female and 11 being male. Table 4.3: Table demoing the postgraduate pupils who consume intoxicant Those who consume intoxicant Gender Entire losing Female Male 3 0 0 3 Yes 0 41 50 91 No 0 5 11 16 Entire 3 46 61 110 Table 4.4 table demoing chi square trial on intoxicant ingestion between gendersChi-Square TrialsValue df Asymp. Sig. ( 2-sided ) Pearson Chi-Square 111.088a 4 .000 Likelihood Ratio 28.616 4 .000 N of Valid Cases 110 Table 4.5 Table demoing ingestion of intoxicant between the different age groups Devouring intoxicant Age scope Entire 20-24 25-30 31-40 Yes 48 41 2 91 No 5 7 4 16 Entire 53 48 6 107 Table 4.5 above shows the 20 to twenty four age scopes had the highest figure of respondents who consumed intoxicant while the age scope of 30 one to forty had the least respondents who consumed intoxicant. Although there is a little difference in intoxicant ingestion between the age groups of 20 to twenty four and 25 -304.2.1. Favourite Alcoholic imbibeThe favorite alcoholic drink for male pupils was beer and spirits both holding a sum of 30 one male pupils devouring them. Beer was the least favorite alcoholic drink for female pupils. Wine was popular among female pupils. Cider and liquors were tied 2nd topographic point as the favorite alcoholic drink for female pupils. Male least favorite alcoholic drink was cyder, Table 4.6: table demoing favorite alcoholic ingestion between genders Gender Cider Beer Wine Liquors Female 13 11 24 14 Male 3 31 9 314.3. Weekly Alcohol ConsumptionMost of the respondents consume intoxicant one time a hebdomad. There were two male respondents who consume alcohol every twenty-four hours of the hebdomad. More male than female pupils consumed intoxicant twice a hebdomad. The p-value 0.126 shows there is small difference in intoxicant ingestion per hebdomad between male and female pupils. Table 4.7: Table demoing intoxicant consumed figure of yearss in a hebdomad Alcohol consumed figure of yearss in a hebdomad Gender Entire Female Male 1 19 15 34 2 4 13 17 3 6 9 15 4 5 3 8 5 4 2 6 7 0 2 2 Entire 38 44 82 Table 4.8 Table demoing chi square trials of intoxicant consumed per hebdomad between genders.Chi-Square TrialsValue df Asymp. Sig. ( 2-sided ) Pearson Chi-Square 8.609a 5 .126 Likelihood Ratio 9.611 5 .087 N of Valid Cases 824.3.1. Pints and Unit of measurements of Alcohol consumed per hebdomadFemale pupils on norm consumed an norm of 3.07 pints of beer/cider a hebdomad while the male pupils consumed 4.95 pints per hebdomad. Female pupils drunk an norm of 2.88 spectacless of vino per hebdomad while the male pupils drunk an norm of 1.39 spectacless per hebdomad. . Male pupils consume an norm of 5.42 shootings of liquors per hebdomad. Table 4.9: Table demoing the average intoxicant ingestion per hebdomad Gender Beer/cider ( no. pints per hebdomad ) Wine ( no. of spectacless per hebdomad ) Liquors ( no. of shootings per hebdomad ) Female Mean 3.07 2.88 1.65 Nitrogen 28 32 20 Std. Deviation 2.478 3.024 2.084 Male Mean 4.95 1.39 5.42 Nitrogen 37 18 36 Std. Deviation 2.962 1.501 9.938 Entire Mean 4.14 2.34 4.07 Nitrogen 65 50 56 Std. Deviation 2.899 2.662 8.226 All the age groups on mean consume around four pints of beer per hebdomad. Those elderly 20 to twenty four consume 2.63 spectacless of vino per hebdomad. Those elderly twenty five to thirty consume 4.50 shootings of liquors per hebdomad. Those aged thirty one to forty devour the least sum of vino and liquors. Table 4.10 below shows that the mean ingestion of beer per hebdomad was four pints between all the ages, while vino was the least consumed alcoholic drink in a hebdomadal footing Table 4.10: Table demoing intoxicant consumed per hebdomad between age brackets Age scope Beer/cider ( no. pints per hebdomad ) Wine ( no. of spectacless per hebdomad ) Liquors ( no. of shootings per hebdomad ) 20-24 Mean 4.03 2.63 3.83 Nitrogen 36 30 29 Std. Deviation 2.751 2.953 5.471 25-30 Mean 4.30 1.95 4.50 Nitrogen 27 19 26 Std. Deviation 3.184 2.198 10.697 31-40 Mean 4.00 1.00 .00 Nitrogen 2 1 1 Std. Deviation 2.828..Entire Mean 4.14 2.34 4.07 Nitrogen 65 50 56 Std. Deviation 2.899 2.662 8.226The intoxicant units consumed per hebdomad were calculated utilizing the expression provided by the Department of Health the consequences are shown in the graphs below.Figure 4.1: Graph demoing alcohol units consumed per hebdomad between the genders Figure 1 above show male pupils consume more alcohol units per hebdomad when they consume beer/cider with an norm of 14.6 units per hebdomad. They besides consume more alcohol units per hebdomad when devouring liquors. Female pupils consume more wine. Figure 2 below shows that those aged twenty five to thirty devour more alcohol units per hebdomad when devouring both beer/cider and liquors. Figure 4.2: Graph demoing alcohol units consumed per hebdomad among the age groups4.4. Students cognizant of the intoxicant runA sum of 19 which represents 19 per cent of the postgraduate pupils who responded to the study admitted to hold heard about the intoxicant run being run by the pupil brotherhood. Twelve were female and seven were male. Eighty per cent or 80 pupils of those who took the study were non cognizant of the run run by the pupil brotherhood. Table 4.11: Table demoing consciousness of the pupils towards the intoxicant run. Have you heard about the Alcohol Awareness Campaign run by the pupil brotherhood? Gender Entire Female Male 3 5 11 Yes 12 7 19 No 31 49 80 Entire 46 61 110 Table 4.12: table demoing chi square trial of the consciousness of the pupils sing the intoxicant runChi-Square TrialsValue df Asymp. Sig. ( 2-sided ) Pearson Chi-Square 3.838a 2 .147 Likelihood Ratio 3.812 2 .149 N of Valid Cases 107 a. 2 cells ( 33.3 % ) have expected count less than 5. The lower limit expected count is 3.44. Those cognizant of the run said that they heard about the run during the pupil orientation hebdomad, through the Brunel University Student brotherhood web site, posting posted around the university and through the medical Centre.4.4.1 Rating the runForty one pupils rated the run as being good while an equal figure rated it as being hapless. Twelve pupils did non rate the runRating of the intoxicant runevaluation the run Gender Entire Female Male Excellent 1 2 3 Very Good 1 1 2 Good 16 25 41 Poor 21 20 41 Very Poor 4 7 11 Entire 43 55 98 Table 4.13: Table demoing how pupils rated the run4.4.2. Increased Knowledge on effects of overconsumption of intoxicantForty five pupils who took the study said they do n't cognize if the run increased their cognition on the effects of over ingestion of intoxicant. While 40 one pupils said the intoxicant run did non increase their cognition on the effects of overconsumption of intoxicant. Merely 13 pupils said the intoxicant run increased their cognition on the effects of overconsumption of intoxicant. Eleven pupils did non reply the inquiry. Table 4.14: Table screening increased cognition of effects of overconsumption of intoxicant increased cognition of the effects of over ingestion of intoxicant Gender Entire Female Male Missing informations 3 3 5 11 Yes 0 5 8 13 No 0 18 23 41 Do n't Know 0 20 25 45 Entire 3 46 61 1104.4.3 Effectss of the run on intoxicant ingestionMerely two pupils said the intoxicant run made them cut down their intoxicant ingestion. Forty eight pupils said the run did non hold an consequence on their intoxicant ingestion, while 40 five pupils said they do n't cognize whether intoxicant run helped them cut down their intoxicant ingestion or non. Ten respondents did non reply the inquiry. Table 4.15: Table demoing the effects of the intoxicant run on intoxicant ingestion Did the run consequence in decrease of intoxicant ingestion Gender Entire Female Male 2 3 5 10 Yes 0 0 2 2 No 1 21 26 48 Possibly 0 3 2 5 Do n't Know 0 19 26 45 Entire 3 46 61 110 Table 4.16: Table demoing chi square trial on the effects of the intoxicant run.

Children's Health Topics - ADHD Annotated Bibliography

Children's Health Topics - ADHD - Annotated Bibliography Example The researchers studied ADHD in children of pre-school age. They researched three parenting programs that showed promise in helping small children. The authors suggested that parents should have some type of parent training before they start treating their children with medication. They also discuss the barriers to using this method and give several ideas of how to work with preschoolers in addition to this model. The researchers state that medication should be used after they have tried parent training. The researchers present the dual pathway model and state how it should be used in preschool. This research is important to a paper on ADHD because it provides information about alternative interventions that are working. They suggest that parents must be able to control their children before they send them to school. Many parents want to find alternatives to treating their children with ADHD because they do not want to use drugs. This article gives an understanding of ADHD from a doctors perspective and it provides information about alternative nutrition that has been shown to help children and adults with ADHD. The researchers provided information on several studies, including a double-blind, crossover controlled trial that was designed to understand whether artificial food coloring and benzoate preservative in children's food could influence their hyperactivity. The trial included 1800 three-year-olds. The conclusion from these researchers was that ADHD is complex, and it should be treated with a multi-faceted treatment program.

Providing support to families of individuals with severe mental health Research Paper

Providing support to families of individuals with severe mental health diagnoses - Research Paper Example Clients suffering from mental problems such as depression are most likely to live with parents and other family members. Such clients require support to get through the recovery period and assist them from succumbing to their habits once more (Baucom, Shoham, Mueser,  Daiuto,  Stickle, 1998, p. 57). The National Institute of Mental Health has carried out a survey that proved an approximated 17 million adult citizens enduring depression on an annual basis (Becker and Drake, 2006, p. 149). Depression is a factual and psychological problem with an extreme price of suffering and decreased work output. At the same time, depression is a treatable mental illness. Curtis is an educational and coaching analyst at the University of California, who has evolved his profession by service users following an analysis opinion carried out by the National Institute of Mental Health. Curtis was enduring migraines, severe headaches, sleepless nights, hallucinations and even convulsions while working at the university. Curtis sought for psychological help from specialists. Even though his journey to recovery is still incomplete, he struggles with his symptoms, while sorrowful the financial and relationship losses that he has undergone (Kuyken, Dalgleish and Holden, 2007, p. 5). Curtis has been divorced twice in one year, with both spouses claiming that they do not get â€Å"enough quality time since their husband is ever-working.† Late working hours, constant interruption from students, banking alerts, family and children demands have continuously depleted Curtis’ mind as he seeks to satisfy each of the needs. Therefore, Curtis sought for mental help at the National Institute of Mental Health. As a result, his siblings, children and career colleagues played a enormous role in causing his depression, as well as offering support for mental help. In accordance with my professional help, self-help and mutual

Performance Improvement Research Paper Example | Topics and Well Written Essays - 2000 words

Performance Improvement - Research Paper Example Evidently, there is a weak link between healthcare spending and patient experience. In this context, it is advisable for health organizations to review their health delivery policies and think how their health budget could effectively enhance patient experience. Evidences suggest that efficiency of workflow is the key to improve patient experience, and in turn a number of factors such as time, process designs, and procedural efficacy may influence workflow efficiency. This performance improvement paper will discuss how improving workflow can contribute to enhanced patient experience by reducing wait-times. The paper will also address the outcomes of a one on one meeting with the finance team, patient experience team, and patients. The term workflow refers to the sequence of administrative and other processes through which a particular healthcare work passes from initiation to completion. As mentioned already, time is a crucial component of workflow such that a long wait time would contribute badly to patient experience. According to a Press Ganey article (2010), US patients have been experiencing the longest wait times in emergency departments since 2002. The report says that in 2009 a US patient spent an average of four hours and seven minutes in the emergency department from the moment he entered the room until the time he was discharged. This average time spent was 31 minutes more than the national average in 2002 and indicated an increase of four minutes compared to 2008 (Press Ganey, 2010). Previous researches have established a clear negative relationship between long wait time and patient satisfaction. According to one finding, â€Å"patient wait time for medical care has a direct impact on patient sa tisfaction, medical compliance, return show rate and patient attitudes toward clinicians, staff and clinics in general† (Cuevas & Joseph, n.d). To illustrate, researchers including Anderson, Camacho, and Balkrishnan (2007) conducted a study to evaluate the

Philosophy Essay Example | Topics and Well Written Essays - 500 words - 24

Philosophy - Essay Example These are unanswered questions, though various religions offer guidance in this respect. People have made predictions in the past about the end of time also; â€Å"Annie Stanton predicted that a 14.4 mile long asteroid will collide with the earth. Jesus will arrive and a 1000 year period of peace will start.† (Robinson, 2007). No one can tell whether time is a property of the universe or vice versa. Despite the enormous confusion about time, I believe it did always exist and it is immortal, yet the parameters to measure time were different before the formation of universe and will change after the universe will come to an end on the Doom’s day. Man is born with an intrinsic urge to realize the sequence of the worldly matters, and this is what shaped the time for man in the world. Man derives the system of time from the regularity in the routine of nature. Everyday, the sun rises at a certain time and sets at a certain time. It keeps happening so until summers convert into winters to squeeze the time shorter. After the winter season, day starts to elongate. But the changes observed in the solar length of a day over one year keep repeating in the same fashion every year. This caused man to associate his daily activities with the shifts of day and night. Our circadian rhythms are designed and governed by the sunrise and sunset. The routinely motion of Earth around the sun h as the power to harmonize the man’s internal chemistry. The origin of the modern system of time, which everybody follows today, is associated with the birth of Christ. But scientific research on the now-extinct species of animals like dinosaurs suggests that the world had been there trillions of years ago, though such statements are only estimations and have little to do with reality. Everyday a new theory emerges that sidelines the previous one. Various religions teach about the existence of time even after the end of

Failure on a Grand Scale Essay Example | Topics and Well Written Essays - 1000 words

Failure on a Grand Scale - Essay Example Overall, the effort itself was a failure because of the way the objectives were carried out. Rampant corruption instilled enmity in the people unnecessarily, the focus on political rather than economic restructuring was vengeful as well as counterproductive, and the naivet of the new electorate set the stage for their unwitting participation in a process that would establish segregation and second-class citizenship for the next nine decades. Corruption. Under the methodology employed by the framers of Reconstruction, there were four demographic groups which emerged in the South: The white southerners, the Freedmen (former slaves), the Scalawags (southerners loyal to the North), and Carpetbaggers (Northerners who moved to the region) (Wikipedia 1). The white southerners were largely excluded from power by the military governors, and the Scalawags joined with the Carpetbaggers to restructure the governmental and economic systems. As in any case where there is absolute power and a vengeance mentality, exploitation became the norm. In the political processes, the Scalawags and Carpetbaggers engaged in collusion to reform every office from state governors to local commissioners. Using the power of the military and the consent of the new electorate, the entire area was destabilized to the point of requiring martial law for the majority of the period; and that didn't even stop the violence against both blacks and whites. In te rms of the economic corruption, the situation was even worse as the economic resources of the South were siphoned off into corporations run by Northerners. The Northern commercial interests formed links with their like-minded political associates and created, under color of law, one of the biggest lootings in history. Seeing the homeland violated by the Carpetbaggers and their corporate lackeys, the predictable response of the southern whites was anger, resentment, violence and, ultimately, institutional segregation. Political Focus. A second contributor to the failure of reconstruction was the fact that legislators in Washington chose to focus their attention on the political infrastructure of the states as well as the voting rights of the Freedmen. This approach reflected the political environment in the newly-reunited nation's capitol, where there was a power struggle between those who wanted a moderate implementation of Reconstruction and those who took a more radical view. The radicals won the fight handily, and the result was a political restructuring that disenfranchised almost every office holder in the South along with their former constituency. Rather than taking an economic development approach, which would have resulted in a stabilization of southern society, the top-down reformation only addressed the issue of who was in charge. Unfortunately, those newly elected officials were much more concerned with punishing the South than with transitioning it back into the Union. Had Congress u ndertaken policies of self-determination and economic development, Reconstruction might have succeeded in bringing the states back together without the socialized hatred between the southern whites and everyone else. Nave Electorate. A final consideration in the

IMC Tactics Essay Example | Topics and Well Written Essays - 750 words

IMC Tactics - Essay Example One of the IMC plans that the company uses is direct marketing. In direct marketing, the media are involved which directly convey their services to their target market. It entails magazines, radio, newspapers, and sponsorships (Pickton, 2001). The company uses this medium to convey their message of low prices to its clients. The company advertises in television at peak hours of viewing in order to target the larger segment of the market. New products that the company has launched are shown in the commercial with their features. The company also sponsors charity events and sports to earn that reputation as a large retailer that people appreciate and recognizes. The magazines and newspaper are used for similar purpose. Any new product that the company introduces with their respective pricelist is offered to the media. Their objective is not targeting the niche industry since the company targets the low and middle-income earners. Direct mailing is also an important medium for the compan y where it updates its customer about their products. Another plan for the company is through sales promotion. Walmart uses various methods and techniques to create interest and awareness in clients to purchase their products competitions. This is helpful because the strategy is helpful in boosting the company’s sales, where the clients are entering for the weekly and monthly prize draw offering various prizes. Products that are highly priced, the price value is normally high like continental holiday. Another sale promotion is points of sale, the range of new products are decorated in an interesting and attractive manner to catch the attention of customers and luring them to buy. Assuming the product is single and tends to occupy a small space it is normally placed at the counter. Additionally, the free sample testing is done by the company whenever a new product range is introduced in the market. The gifts are also

Hedging Strategies Adopted by Airlines Organizations for Hedging their Dissertation

Hedging Strategies Adopted by Airlines Organizations for Hedging their Foreign - Dissertation Example Literature Review 2.1 Introduction 2.2 Risk Management 2.3 Hedging - Concept and Meaning 2.4 Brief Historical overview of Hedging 2.5 Impact of Globalization on Hedging 2.6 Type of Hedging Instruments 2.7 Hedging Strategies 2.7.1 Internal hedging strategies 2.7.2 External hedging strategies 2.8 Factors affecting Type of Hedging Strategies 2.9 Benefits of Hedging 2.10 Disadvantages of Hedging 2.11 Some of the major risks facing the global airline industry 2.12 Conclusions Chapter 3: Research Methodology 3.1 Introduction 3.2 Research Approach 3.3 Research Sample 3.4 Data Collection Methods 3.5 Methods of Data Analysis 3.6 Research Validity and Reliability 3.7 Research Ethics 3.7 Conclusions Chapter 4: Findings and Analysis 4.1 Introduction 4.2 British Airlines (BA) 4.2.1 Financial Performance, BA 4.2.2 Hedging Strategies used by BA 4.2.4 Challenges faced by British airways 4.2.4 Financial Heath and Hedging Strategies 4.2.5 Financial management recommendations 4.3 Thomas Cook Airlines 4 .3.2 Financial Performance of Thomas Cook 4.3.2 Hedging Strategies Thomas Cook 4.2.3 Challenges faced by British airways 4.2.4 Financial Heath and Hedging Strategies 4.3.5 Financial management recommendations 4.4 Easy Jet 4.4.1 Financial Performance, Easy Jet 4.3.2 Hedging Strategies Thomas Cook 4.3.3 Challenges faced Easy Jet 4.3.4 Financial Heath and Hedging Strategies 4.3.5 Financial management recommendations Chapter 5: Recommendations and Conclusions 5.1 Summary of Findings 5.2 Recommendations 5.3 Research Limitations and Scope for Future Research Hedging Strategies Adopted by Airlines Organizations for Hedging their Foreign Currency Risks Chapter 1: Introduction 1.1 Research overview and Background Due to the advent of globalization and the changes in the business environment, it is... From this research it is clear that due to the advent of globalization and the changes in the business environment, it is now possible for organizations to conduct business from and to anywhere across the globe. The business environment facilitates business operations that can be conducted through foreign currency denominated transactions. As organizations expand their businesses globally, they accumulate foreign currency receivables and payables in their financial statements. The large inclusion of foreign denomination transactions makes the organizations vulnerable to foreign currency fluctuations. Any negative changes in the exchange rate can end up impacting the company seriously. Organizations therefore strive to find ways of avoiding or combating risks associated with the foreign currency fluctuations. Some of the popular strategies of hedging such risks that organizations adopt are through using financial derivative products - currency futures, foreign currency options, curren cy swaps and forward contract. Moreover, with the breakthrough in the Information and communication technology that has made it possible the development of sophisticated financial management tools and techniques, organizations today have a much larger variety of hedging instruments and strategies to work with. There are several theories and theoretical perspectives that explain the rationale for using hedging practices and the effectiveness of the same.