Strategy and Planning Essay

out verge and supplying essay 1. Executive Summary In this query paper we will before desire argue close the essential genes that touch in strategic protrudening and resultant making and the convince management and the importance of adjustment management. The essay is totally around the of import strategic whoresons which raise be implemented in rule to shake an excellent strategic plan. In conclusion the back b mavin of any g al ship fashionyw here(predicate)nance which carrys to be con bunk a success lies upon separately and every conclusion they force and they essential take into consideration the forces which act on the big environment and in the small environment of the com rig. . Introduction Planning and Strategy argon the essential factors which act as the back b whiz of an face. A familiarity with an excellent strategic provision and alternate management capabilities is sure to get a concrete market stake in this dynamic line of intersec tion points environment. Some organizations tend to leave the strategic part of byplay grooming and end up in bankruptcy. Strategy is the way to achieving short and farseeing experimental condition goals. Planning is the agency of achieving the goals done dodging while exploiting the available resources. 3. primary(prenominal) Body (a) Strategy and Planning The term strategy is derived from the Greek word strategos which means the highest ranking army general. So we tush derive from these words the importance of strategy and the out come of strategy. Strategy is a mechanism which helps to create an emolument oer the competition in the dynamic agate line environment. To create a strategic plan for an organisation there be indisputable constraints which ar to be followed in order to achieve the optimum benefits from the decisions we vex through with(predicate) strategy and planning.The maximum exploitation of our resources is the samara to advantage over the competit ors. Marketing is one of the main(prenominal) aras in which a headspring versed strategic plan target make the organisation to attract customers here the way in which we describe the organizations motives, goals and the fealty to the customers reflect in our adverts. So, cleverly placing the ripe(p) factors in the right place is a challenge in the strategic planning decision making.In this ever changing line of reasoning environment the b arly way of survival of the fittest of an organisation thinks upon the decisions it makes. Thus strategic planning is the key factor to success. In this research we will briefly address round the tools of strategy and the outcomes of implementing these tools in an organisation. We will discuss nearly plodding analysis, PESTEL analysis and Potters v Force. 3 (b). thrum Analysis SWOT analysis is one of the tools in strategic planning and decision making.This tool helps us to judge the organizations position in the bloodline environ ment. SWOT stands for Strength, Weakness, Opport unit of measurementies and Threats. Strength The organizations factors which are well-nigh influential with respect to customers, market share, and cross out value and so on. The strength of an organisation maybe its replete(p) will, an excellent customer relationship management and many separate light-sensitive factors which lies on the organizations side. Weakness The things which are an advantage of the competitor and a impairment to our organisation.The weakness factor may depend upon our organizations own strain policies and or pretend ethics which binds us to a corner, the competitors takes advantage of this issue and exploit the opportunity solely fine tuning our strategy and decision making will bring in a drastic change. Opportunities The chance in which all the things fall in line for our organisation to exploit and to make a profit of it is the definition for opportunities. Opportunities can go past due to a ch ange in trend of customers, brand switching an so on.It is wise for an organisation to make expend of much(prenominal) opportunities. Threats The main and most important factor is the threats from rivals and competitors. If an organisation fails to with stand the threats from the competitors indeed it will surely end up in bankruptcy, the competition may come up with groundbreaking ways of selling and attracting customers so it is our bounded duty to over come the competitors by creating innovative ways of marketing through strategic planning.Example for SWOT analysis Soft drink large Coca-Cola Strengths One of the most successful organisations of all quantify. The brand value of Coca-Cola is worth more(prenominal) than(prenominal) than $68 million in 2009. the come with manages its products over 200 countries with over 700 products which is a gigantic goal to achieve nonwithstanding maintaining it as the leader of its kind is unbosom another battle. People tend to be faithful to the Coca-Cola brand because of its one main product the cola drink.So a entire variety of different products from the play along with the like brand name tends to market the products for itself. (www. interbrand. com) Weaknesses The Coca-Cola play along products are beverages so the main weakness for them is that they produce this lobby of beverage segment and this is readiness be their weakness because in the long run they might hit the state if any other gild produces a better beverage. And nowadays people tend to make choices more often than in the past so it is a vulnerable area to be looked upon OpportunitiesPeople are come to well-nigh their health now more than ever so the introduction of puff Zero a wise product from the Coca-Cola party is catching up a large nub of market share because of its bracing distinct taste without added sugar in some countries simply basically its a impudently drink with zero calories, the confederacy claims. The family is exploiting the current trend of health criteria. Threats The main competitor of Coca-ColaCompany is the PepsiCo Inc, the Pepsi Cola Company introduces new products in response to the Coca-ColaCompany. The Coca-ColaCompany is arduous very hard to cope up with the situation. During 998 the PepsiCo Inc managed to out smart the company. So without the right strategic planning PepsiCo will currently go beyond the Cokes victory 3(c). The mould Analysis The most important tool of strategic planning is the PESTEL analysis. The PESTEL analysis is a tool which helps us to judge our position in the market with respect to the macro environment. PESTLE stands for P political Forces, E Economical Forces, S -Social Forces, T -Technological Forces, L Legislative Forces and E Environmental Forces. These forces fascinate the overall performance, market value, finance and customer relationship of the company.We will briefly discuss about the PESTEL forces one by one by implementing into an organisation. Example Integrated Electronics (INTEL) Semiconductors. The Intel Semiconductors are the producers of the famous Intel scraps which literally runs the computer persistence entirely with some rivals such as AMD Inc (Advanced Micro devices). Here we will hold up the PESTEL analysis to know the factors that are influencing the Intel semiconducting materials. Political The implementation of new taxes and the internationalism of the products tends to make the company to adhere to strict rules in each outlandish which the company is ventured on.So Intel is centre upon its new products onto buyers and not on just research and ontogeny because of the political draw around the organisation. Economic The semiconductor industriousness is in rise. So, the financial status of the company is rising due to a small amount of competitors there is lower amount of threats so the economic factor of the company is in concrete position as of now. Social The company is pr esent in an ever changing dynamic business environment so it has to be sensitive to changes that occur in the environment and accordingly adapt to the changes that takes place.Technological The semiconductor industry is ever growing in rapidly increase speed. So, the technological advancements of the industry must be up to date due to high growth ratio of processors which are employ in computers across the globe. The research and development team comes up with new innovative ideas to integrate the previous processing unit into the new one with advanced technology so the computation index number increases more than double the condemnation the predecessor microchip used to compute. LegislativeThe legal factors are important factors of the company because every country that the company venture into must purely adhere to that particular countrys rules and regulations. Environment cosmos a semiconductor company the company must look after environmental issues which affect the worl d so the semiconductor devices must be environmentally kindly and recycling of the devices plays a vital usance in the environmental factor. The company has a good background of making environmentally friendly chips and recycling units so the environmental issue is under control. (http//ivythesis. typepad. com) 3(d). Porters Five ForcesThe porters v forces is a business strategy tool which is used to analyse the position of a company and assessing its strength with respect to the competitors in this theatrical role new appetisers and their impact in this ever changing environment. The porters atomic number 23 forces are Existing rivalry among firms Threat of new entrants determinants of supplier power Determinants of buyer power Threat of substitute products Example AIRBUS The porters five applied to the Airbus aviation company who fuck off been the most influential carriers of all time apart from Boeing. These two major aircraft companies were literally in a fight for gainin g the considerable mount of market share. Since the introduction of Airbus A380 the Boeing Company has lost lot of customers. The new entrant in our case the A380 is so much advanced than the legendary Boeing 747 which literally govern the skies. The Boeing 747 was a fuel efficient and economically well versed passenger and good carrier aircraft but the major taint in the Boeing decision making is that it was not concentrating on the future of the aircraft but it produced a wide variant of Boeing 700 series but the cleverly devised strategic plan of Airbus was a nightmare to the Boeing corporation.The A380 has an excellent performance with regardless of its massive size the jumbo feed can people double the time the Boeing 747 used to carry. Since the aviation industry has only fewer concentrations of rivals the market share is gigantic compared to other industries. So with the new A380, Airbus has a considerable amount of stake in the airline industry. But Boeings answer to A380 is the new 787 dreamliner. Which is more fuel efficient but in the case of size the A380 outsmarts the Boeing. impressiveness of metamorphose The change management in an organisation is the most important factor which influences the future of an organisation.It describes an strategic approach in modifying or altering an organizations internal factors such as teams, individuals etc. there are different ways to achieve the change in an organisation by cooperative which is done by providing workshops and seminars explaining about the change to the people working in the organization. consultive the people are informed about the change and the feedback of the change is taken into consideration. guiding the members of the faculty are informed about the details of the change and the sensitivity of the change.Coercive the members are forced to follow the change. Example of Change The acquisition of Iberia by British Airways The British Airways acquired the Iberia for $7 billion an d it made the triad largest airline in the world. The member of the staff was quickly adapted to the change in different management team. The Iberia staff members were given a change management academic session on order to cope up with the new acquisition. The acquisition made the stock-taking holders value to increase and they were given a 55 percent of the new airlines share. 4. final resultWe have so far discussed about some of the Strategic planning tools and the ways in which they can be exploited. And in conclusion we can say that the way in which we approach the organisation with the incumbent tools and strategic planning will make a gigantic impact on the organisation in the present and in the future. In this ever changing business environment the challenge for each organisation is to identify the needs of the customers and to create an steal strategic plan to approach the worry which will provide the optimum results which can benefit the customers as well as the org anisation. . References SWOT Analysis, online, gettable http//www. marketingteacher. com/Lessons/lesson_swot. htm PESTLE Analysis, online, unattached http//rapidbi. com/pestle/Introduction-to-the-PESTLE-analysis-tool. html Coca-Cola Case Study, Online, Available http//www. interbrand. com/best_global_brands. aspx http//finance. mapsofworld. com/brand/value/coca-cola. html Intel case Study, Online, Available http//ivythesis. typepad. com/term_paper_topics/2009/09/intel-case-study. html Read more http//www. americanessays. com/study-aids/free-essays/management/strategy-and-planning. phpixzz2OPwRLxoO