Internet Marketing Strategy Amazon Essay Example | Topics and Well Written Essays - 3500 words

Internet Marketing Strategy Amazon - Essay Example Amazon.com opened his virtual doors in 1995, and restructured all the retail sector. It was the beginning of a new way of retail transactions. This essay aims to present an analysis of the Amazon’s internet marketing strategy. This analysis will be focused on an evaluation market, an analysis of the competitors and how the internet strategy relates to the overall marketing strategy of the company. Internet Marketing Strategy – Amazon.com Amazon.com is one of the largest online retail stores in the world. They open their virtual doors in 1995 and nowadays have net sales of $ 48,077 millions per year, growing 33% per year. Amazon.com begins their business selling books. Nowadays they still sell books, but also technology, clothes, shoes, ebooks. Additionally they improve their e-services with the Amazon Web Services ( AWS). It seems like Amazon.com is always one step ahead. The purpose of this essay is to analyze their Internet Marketing Strategy. In order to analyze the Amazon internet marketing strategy, first will be present an evaluation of their online market: size and growth, online marketing segmentation, sales and e-service. The retail sector is a very competitive sector. Amazon.com has many competitors include other online retail stores. In this essay eBay market will be studied. The internet is a powerful tool in a company's business. ... The first amazon.com website was opened in July 1995. Nowadays Amazon has 56,200 full-time and part-time employees ( data from December 31, 2011). Amazon focusses their strategy in the customers. They attempt to â€Å"seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.† Amazon is a retail online. They generate revenues from the online sales. Recently they invested in another source of revenues as marketing and promotional services (online advertising, and co-branded credit card agreements). In general they are organized into two principal market segments: North America and International. The main communication channel is the website. Amazon reaches their consumers through their retail websites. Amazon has a very competitive business. Examples of competitors in this sector are: â€Å"Our (1) physical-world retailers, publishers, vendors, distributors, manufacturers, and producers of our products; (2) other online e-commerce and mobile e-commerce sites, including sites that sell or distribute digital content; (3) a number of indirect competitors, including media companies, web portals, comparison shopping websites, and web search engines, either directly or in collaboration with other retailers; (4) companies that provide e-commerce services, including website development, fulfillment, and customer service; (5) companies that provide infrastructure web services or other information storage or computing services or products; and (6) companies that design, manufacture, market, or sell digital media devices. â€Å" The principal competitive factors are: . Retail business: retail selection and convenience; . Seller and enterprise services: quality,